Influencer Spotlight: Cindy Fan

Cindy started working on TipBuzz in 2016 as a way of sharing her love of food through the magic of video tutorials. Her goal is to create recipes t...

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June 15, 2018
Why Influencers Shouldn't Underestimate the Value of Blogging
Establishing your brand on social media is straightforward: You carefully curate your content, watch your audience grow and measure your success wi...
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June 13, 2018
How Often To Post On Social Media For Maximum Engagement
How often should we post on each social network to increase our following and boost engagement? It's something we've all researched at one point or...
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June 8, 2018
12 Social Media Updates You Might Have Missed
Feeling overwhelmed by the recent social media updates? Worried you might have missed hearing about a new feature? We’ve got you covered!This compr...
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June 5, 2018
Influencer Spotlight: Cindy Fan
Cindy started working on TipBuzz in 2016 as a way of sharing her love of food through the magic of video tutorials. Her goal is to create recipes t...
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May 30, 2018
How To Keep Your Brand Safe From Influencer Marketing Scams
"How do I keep my brand safe?” is a question well worth asking because it could save you millions. Unfortunately, fraud can be found in every indus...
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May 24, 2018
How Influencers Can Take Advantage of Instagram Stories
Instagram Stories are a magnificent addition to the social network’s feature suite. Although the concept was blatantly copied from Snapchat, it’s c...
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May 23, 2018
Influencer Spotlight: Stephanie Keeping
Founded by Stephanie Keeping in 2010, Spaceships and Laser Beams helps moms of boys celebrate a life filled with boyish charm. Every day we showcas...
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February 14, 2018
Job Opening: Sales Executive at Acorn Influence
Acorn Influence is growing! We are looking for driven, solutions-oriented employees with a minimum of two years of hands-on experience and a detail...
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February 14, 2018
Job Opening: Account Manager at Acorn Influence
Acorn Influence is growing! We are looking for driven, solutions-oriented employees with a minimum of two years of hands-on experience and a detail...
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December 28, 2017
2018 Social Media Image Sizes [Free Download]
Uploading images in the wrong size can make your photos look stretched, blurry, cropped or distorted. It’s hard enough to capture the attention of ...
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December 18, 2017
Top Influencer Marketing Trends To Know About In 2018
December is the month for reflection on the year past and planning for the year ahead. If there is one major lesson to learn from marketing success...
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December 8, 2017
14 New Social Media Features You Might Have Missed
Every few months we roundup the latest social media features to be released by our five favorite networks (Facebook, Pinterest, Instagram, Twitter ...
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November 30, 2017
Holiday Shopping Trends: How Consumers Are Purchasing Gifts In 2017
Christmas shopping season is off to a strong start thanks to record-breaking sales from Thanksgiving Day through to Cyber Monday. More than 174 mil...
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November 22, 2017
8 Simple Tips For Improving Your Blog's SEO
Blogging is the cornerstone of success for many influencers. It’s also very time consuming. Between brainstorming ideas, performing keyword researc...
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November 17, 2017
101 Popular Instagram Hashtags For Every Type Of Blogger
There’s millions of hashtags being used on Instagram but they are not equally valuable to bloggers. The engagement you’ll receive from a hashtag de...
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November 10, 2017
How To Optimize Your Hashtags For Better Brand Exposure
Hashtags play an important role in categorizing content on social media. The Tweets, Pins, Instagram & Facebook posts we see are often publish...
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October 31, 2017
20 Definitions To Include On Your Influencer Marketing Glossary
Influencer marketing has been the gateway to the advertising and marketing industry for many people. One of the most difficult hurdles facing newbi...
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October 23, 2017
5 Ways Influencers Encourage Shoppers To Complete The Path To Purchase
It has long been the marketers objective to encourage as many shoppers to complete the path to purchase. But in the modern, digital age, shoppers i...
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October 18, 2017
How To Cross-Publish Your Instagram Story To Your Facebook Story
Earlier this month Facebook officially confirmed its plans to add a cross-publishing feature for Instagram Stories to Facebook Stories.For anyone w...
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October 13, 2017
5 Important Metrics To Measure In Your Influencer Marketing Campaign
Successful marketing campaigns measure the efficacy of the strategy and content. Based on goals outlined by our clients before campaign kickoff, Ac...
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October 6, 2017
Everything You Need To Know About Influencer Marketing Agencies (Before Signing The Contract)
Influencer marketing is currently one of the fastest-growing online customer acquisition channels.Over the past two years (2014-2016) Google Trends...
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September 29, 2017
How Twitter’s New 280 Character Tweet Length Will Impact Influencers
By now many of you will have heard about Twitter’s test to extend the text limit of a tweet to 280 characters. (That is double the length of the or...
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September 22, 2017
How Influencer Marketing Drives Positive Campaign Results For Brands [Infographic]
Now that online influencer marketing has been a part of marketing strategies for several years, it’s becoming clear that its value can be tied dire...
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September 15, 2017
How To Ensure Your Content Meets FTC Endorsement Guidelines
Influencer marketing, like all types of advertising in the United States, is regulated by the Federal Trade Commission. The agency exists to protec...
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September 7, 2017
3 Factors That Impact Your Social Media Engagement Results
Engagement is a good performance indicator when it comes to measuring the success or failure of your marketing campaign. It’s also a metric that ma...
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August 28, 2017
Why Micro-Influencers Are An Effective Part Of Marketing Campaigns
By now most marketers are aware of the benefits of influencer marketing. According to a survey of 272 marketing managers in Q1 2017, influencer mar...
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August 21, 2017
How To Get Started With Influencer Marketing
Influencer marketing techniques have evolved quickly, and it’s now more important than ever for businesses to take advantage of the latest learning...
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August 11, 2017
7 Ways To Organically Grow Your Instagram Following
With over 700 million active monthly users, Instagram is the 7th most popular social media network in the world. Growing a large audience on this p...
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August 2, 2017
10 New Social Media Features You Should Know About
Every couple of months we like to do a roundup of the latest social network updates and new features. The five biggest social media sites (Snapchat...
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July 26, 2017
How To Become A Trailblazer In The Influencer Marketing Space
Influencer marketing is one of the hottest topics on marketer’s lips this year, and it shows no signs of slowing down. According to Google Trends, ...
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July 20, 2017
How Brands Can Repurpose Influencer Content To Generate More ROI
Whether your marketing budget is small or large, it’s always a good idea to make your efforts go a long way, and that is more possible than ever wi...
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July 14, 2017
5 Goals To Set Before Starting Your Next Influencer Campaign
Based on goals outlined by our clients before campaign kickoff, Acorn measures the success of a campaign with post-campaign reporting, metrics and ...
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July 6, 2017
Generation Z Facts & Stats Marketers Need To Know [Infographic]
To prepare for the next wave of shoppers marketers need to know as much as they can about Generation Z.Generation Z already wields $44 billion in s...
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June 28, 2017
Influencers: How To Build a Stronger Relationship With Your Audience
As an influencer, the relationship you have with your audience plays a vital role in your success. The more you know your audience, and the better ...
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June 23, 2017
An Influencer’s Guide To Using The Facebook Branded Content Tool
If you manage a Facebook page you may have noticed the anatomy of branded posts changing over the past year. With innovations to advertising happen...
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June 15, 2017
4 Ways Influencer Campaigns Are Empowering Data-Driven Marketing
The rapid growth of influencer marketing has given rise to increased competition amongst brands and agencies. Just running a campaign with a handfu...
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June 8, 2017
How Influencer Marketing Lets You Reach Consumers Who Use Ad Blockers
If you’re a marketer you already know that ad blockers are making your job difficult.According to an article from Business Insider there were 615 m...
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June 1, 2017
Why Influencer Marketing Is A Popular Investment For Brands
Influencer marketing is not new. If we peel back the layers of technology we will find the same marketing tactics humans have used for a long time....
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May 23, 2017
What Brands Should Know About Influencer Content Ownership
Influencer marketing is becoming one of the most popular solutions for marketing products to specific audiences and chances are your business is ei...
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May 16, 2017
How VR and Augmented Reality Will Change Influencer Marketing
Virtual and augmented reality are shifting into mainstream media faster than most marketers realize. Just like the rise of social media, and eComme...
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May 9, 2017
Everything Social Media Users Need To Know About Shadow Banning
A couple of months ago Instagram users noticed that some of their tagged posts weren’t showing up on the public hashtag pages – they were able to s...
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May 4, 2017
8 Tips For Running An Honest Influencer Marketing Campaign
Influencer marketing is a relatively new territory for brands, which means there’s ample opportunity for dishonest businesspeople to take advantage...
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April 28, 2017
How Influencer Popularity Dictates Your Brand Campaign ROI
We’ve touted the success of influencer marketing since the beginning of Acorn’s history, and if the results of our campaigns are anything to go by,...
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April 25, 2017
What Influencers Need To Know About The Latest FTC Warning
Last week the Federal Trade Commission (FTC) sent letters to over 90 Instagram influencers, reminding them that they should clearly and conspicuous...
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April 20, 2017
30 Frequently Asked Questions About Influencer Marketing
The Basics1. What is influencer marketing?Influencer marketing uses individuals with a sizable audience to promote your brand’s message through aut...
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April 19, 2017
How To Do Influencer Marketing The Right Way
Every influencer marketing agency has its own way of doing things. At Acorn we’ve been perfecting the process for years, and we believe that the wa...
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April 14, 2017
How Our Unique Influencer Recruitment Process Lifts Campaign Results
The methods marketing agencies use to recruit influencers varies widely, and unsurprisingly directly impacts the results of campaigns.Selecting An ...
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April 12, 2017
2017 Social Media Image Sizes Cheat Sheet
Social media image sizes fluctuate constantly as improvements to social networks are made by developers. Part of our jobs as marketers and influenc...
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April 5, 2017
8 New Social Media Features Already Released In 2017
Late last year we published an article entitled, “17 Social Media Changes You Should Know About Before 2017“. Four months into 2017, and we can alr...
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March 28, 2017
Why Facebook Is Mimicking Snapchat In Their Latest App Update
In their quest to stay relevant, Facebook has “borrowed” many features from its social network rivals over the years. Their answer to Twitter’s Per...
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March 24, 2017
3 Ways To Regain Customer Trust After A Crisis
It can happen at any time, and without warning. One day sales are going well, and the next an E. coli outbreak occurs. Your PR team is forced to ma...
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March 21, 2017
Is There A Right Way To Measure Social Media Engagement?
Finding the right brand advocates is a challenge many businesses face as they attempt to carve out an audience on social media. Most brand advocate...
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March 15, 2017
6 Reasons Why Your Business Needs Brand Ambassadors
Brand ambassadors have been a part of the advertising world for a very long time. Celebrities, athletes, and other well-known people have put their...
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March 9, 2017
10 Tips For Hosting An Unforgettable Twitter Party
Twitter parties are all the rage with brands right now, and if you’re not holding one, odds are you’ve at least stumbled your way into one. Unlike ...
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March 7, 2017
How The FTC Endorsement Guidelines Protect Influencer Marketing
In the United States, influencer endorsements are regulated by the Federal Trade Commission, but there’s some confusion about the guidelines, and w...
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March 3, 2017
5 Things You Should Know About Millennial Consumers
How to sell products that appeal to “millennials” has become the core focus for many marketing departments within the United States. When millennia...
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March 1, 2017
Everything You Need To Know About Instagram Slideshow
Finding it hard to keep up with all the new social media features? You’re not alone. In the past six months we’ve seen a frenzy of updates from Fac...
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February 24, 2017
12 Social Media Facts & Stats That Will Amaze You
While we’re all experts at our favorite platforms, it’s important for power users and marketers to understand the true impact it’s making on users ...
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February 21, 2017
5 Things To Keep In Mind When You’re Marketing To Generation Z
Forward thinking marketers are looking toward the next generation of consumers and wondering how they can prepare for them.The internet is ripe wit...
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February 17, 2017
5 Reasons To Believe In The Power Of Influencer Marketing
In the past few years influencer marketing has become a regular strategy piece in a brand’s marketing repertoire, but that doesn’t mean that it’s n...
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February 15, 2017
Job Opening: Sales Executive at Acorn Influence
Who is Acorn: The Influence Company?Acorn, The Influence Company empowers leading brands and agencies to reach consumers through authentic content....
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February 14, 2017
How Influencer Marketing Campaigns Can Improve Your SEO
The importance of driving quality traffic to your website cannot be underestimated in the age of social media. According to BrightEdge more than 50...
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February 10, 2017
Twitter Isn’t Dying, It’s Evolving For The Future Of Social Media Marketing
The social media marketing world is plagued by predictions for the next big thing, as well as the next downfall of a reigning online powerhouse. Al...
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February 7, 2017
How Influencer Endorsements Promote Brand Credibility
A brand’s credibility is a fragile and important factor in the relationship consumers have with your business. It takes a long time to develop trus...
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February 2, 2017
9 Ways To Optimize Your Video Content For Maximum Engagement
Video marketing has been a big part of advertising since the early days of television. So why is it still a big deal, and how can you innovate on a...
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January 26, 2017
What To Do If Your Brand Is Being Attacked By Social Media Trolls
Your brand might not have ‘feelings’, but it does have a reputation. Trolls attack the integrity of your brand, and thrive on the chaos they create...
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January 25, 2017
How Ad Blocking Has Shone A Spotlight On Influencer Marketing
As marketers we are often challenged to think less like salespeople and more like consumers. But the pressure of driving results can often lead us ...
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January 17, 2017
[Infographic] 7 Outcomes That Demonstrate Influencer Campaign Success
“What does success look like to you?”This is a common question employers ask candidates during interviews. It’s also a question we need to ask ours...
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January 12, 2017
How Influencer Marketing Cuts Through The Noise To Find Your Audience
A few months ago I started a new job at Acorn: The Influence Company after working with their social listening provider.I was familiar with the pro...
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January 11, 2017
How Influencers Are Transforming The Path To Purchase
Communication methods have evolved with technology, and as a result, the traditional shopper path to purchase has changed.Kantar Retail published t...
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January 5, 2017
10 Influencer Marketing Myths Your Competitors Want You To Believe
Have you ever heard someone swear by a statement that you later proved to be false? Misunderstood facts often develop into myths that are blindly a...
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December 15, 2016
Why Marketers Shouldn’t Ignore A Social Network’s Mission Statement
How many social network mission statements do you know?A mission statement explains the purpose of an organization, and informs decision-making. Mo...
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December 13, 2016
5 Things Influencers Should Know About Instagram Live Video
2016 has been a huge year for our favorite social media networks. You can check our comprehensive list of changes right here, but before you do tha...
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December 7, 2016
17 Social Media Changes You Should Know About Before 2017
It’s December, the month of looking back at what we have done, measuring our success, and making plans for the new year.But remembering what happen...
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November 28, 2016
4 Ways To Evaluate Your Campaign Goals With Social Data
Established brands with successful campaigns under their belt are usually pretty confident going into a new campaign. Unfortunately, even campaign ...
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November 14, 2016
4 Signs Your Business Has A Brand Awareness Problem
Richard Branson once said, “Your brand is only as good as your reputation,” and there’s no doubt that his business, The Virgin Group, has earned gl...
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November 3, 2016
8 Tips For Providing Outstanding Customer Service On Social Media
Putting your brand on social networks like Twitter, and Facebook, opens your business up to 24/7 communication. Questions, comments and concerns wi...
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November 1, 2016
How Brands On A Budget Capitalize On User Generated Content
User generated content (UGC) comes in many forms, and can be anything from pictures, videos, testimonials, reviews, and blog articles.Marketers hav...
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October 28, 2016
7 Questions To Ask An Influencer Marketing Agency Before Signing The Contract
When a business decides to engage in influencer marketing they are confronted with two choices: do it in-house or hire a third-party agency to hand...
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October 25, 2016
How To Pair Pinterest’s Pin Collective With Your Next Influencer Campaign
Last week Pinterest announced the launch of the ‘Pin Collective‘ – an initiative to connect expert content creators with brands. The move is one th...
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October 20, 2016
The 6 Essential Values Acorn Uses To Win Influencer Marketing
Any company can create values, but if they uphold them in everything they do, that’s when business magic happens. Acorn’s values guide every decisi...
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October 19, 2016
Why Your Influencer Outreach Strategy Is All Wrong (And How To Fix It)
Your brand will never see the benefits of influencer marketing if you can’t get the right influencers on your campaign.Influencer outreach is a sen...
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October 16, 2016
How To Create A Memorable Hashtag For Your Next Campaign
Have you ever wondered if a bad hashtag is hurting your campaign? You should.While a hashtag is not the focus of your campaign, it plays a key role...
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October 5, 2016
The Benefits Of Influencer Marketing Over Incentivized Reviews
A significant change in Amazon’s community guidelines for product reviews has left many people scratching their heads: what’s the difference betwee...
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October 4, 2016
4 Reasons Why Nostalgia Drives Better Brand Engagement
Whether you’re 25 or 85 years old, there’s nothing quite like remembering the good ole’ days. Most of us are guilty for loving a TV show that was c...
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September 30, 2016
What Kate Middleton Can Teach You About Being A Successful Influencer
As the wife to a Prince who will one day be King, Kate Middleton’s fashion choices have always been in the spotlight, but her influence just got bi...
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September 28, 2016
Everything Marketers Need To Know About Facebook Reactions
When Facebook launched “Reactions” their 1.7 billion users happily embraced the new feature.Facebook users have been publishing content that was “u...
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September 22, 2016
4 Facts About Pinterest Demographics That Marketers Shouldn’t Ignore
Last year Pinterest announced that they have reached a whopping 100 million monthly active users. To put that into perspective these are the most r...
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September 21, 2016
[Infographic] 5 Ways To Boost Your Brand Loyalty For 2017
CPG companies face increasing pressure to deliver an experience for their products that go well beyond usability. But in order to create an emotion...
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September 20, 2016
Our 4 Step Plan For Launching Your Best Holiday Influencer Campaign
It’s official – there are now less than 100 days until Christmas! But for marketers, the holiday season is already upon us, as we prepare to launch...
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September 15, 2016
6 Reasons Why Authentic Influencer Marketing Attracts Maximum ROI
Many marketers know that influencer marketing attracts higher-quality customers to their business. The return has been so strong that brands are in...
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September 13, 2016
Why Consumers React Better To Content Marketing Over Traditional Ads
I vaguely remember hearing that Google was removing ads from the right side of its search results page. I just checked – they’re gone. I use Google...
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September 9, 2016
How Last-Minute Influencer Marketing Could Save Your Campaign
No marketer ever wants to do something at the last minute, but let’s be honest, we’ve all been there. Unforeseen circumstances force us into making...
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September 8, 2016
10 Influencer Marketing Statistics That All Marketers Should Know
Influencer marketing is so successful that it’s now rare to find a marketer who has not activated an influencer campaign. In fact studies show that...
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September 1, 2016
How Ignoring Social Conversation Could Be Fatal To Your Brand
It’s been 13 years since MySpace sparked online social conversation. Businesses have been scrambling since then to find the best way to advertise t...
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August 30, 2016
5 Ways Micro-Influencers Drive Long-Term Customers To Your Brand
There’s nothing micro about micro influencers. So why do we use the term “micro” to describe this subset of influencers?Compared to Kim Kardashian,...
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August 26, 2016
How To Boost Your Halloween Sales With Influencer Outreach
It’s the end of August, which means 2 months until Halloween, one of the best non-holidays of the year.Every year we’re reminded how much money con...
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August 24, 2016
Should Your Mental Attitude Be 'Go Big or Go Home' With Influencers?
The rise of social media has changed a lot of things, not least among them marketing. Once social media marketing experts realized the popularity o...
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August 23, 2016
How To Connect Hispanic Millennials With Your Brand (Before It’s Too Late)
One of the biggest mistakes brands made at the turn of the century was being overcautious.There’s no doubt that the slow downfall of traditional ma...
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August 19, 2016
Q&A: An Influencer Marketing Expert Answers Your Legal Questions
This week I was excited to interview lawyer and industry expert, Danielle Liss, about some of the common legal questions surrounding influencer mar...
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