CASE STUDY

Kleenex

Kleenex engages Acorn influencers to drive awareness and create buzz around the 16 boxes of Kleenex for $16 promotion at Sam’s Club. 

The Challenge.

Kleenex, the brand that invented the facial tissue category, wanted to drive awareness and generate buzz for their 16 boxes of Kleenex tissues for $16 promotion available at Sam’s Club. They sought to reach moms doing back-to-school shopping at Sam’s Club.

The Solution.

Kleenex partnered with Acorn to activate influencers that could reach Sam’s Club members who regularly purchase tissue products and were looking to stock up on supplies for their school-aged children. The central focus of this campaign was to drive awareness for the 16 boxes of Kleenex for $16 promotion at Sam’s Club. 

Influencers were tasked with creating content that highlighted back-to-school preparations and Kleenex usage occasions. In this activation, shoppers were reminded of cost savings when stocking up on school supplies at Sam’s Club with specific messaging around the Kleenex promotion.

Creative influencer content incorporated Kleenex into back to school planning lists, teacher gift baskets and money saving hacks. Influencers shared their content on blogs and social media driving awareness for Kleenex and encouraging their audiences to shop the Kleenex promotion at Sam’s Club.


In this activation, shoppers were reminded of cost savings when stocking up on school supplies at Sam’s Club with specific messaging around the 16 boxes of Kleenex for $16 promotion.

The Results.

Influencers shared high quality back to school content promoting Kleenex. Their content garnered significant attention and engagement from their audience, who were encouraged to purchase 16 boxes of Kleenex for $16 at Sam’s Club.

36M+

IMPRESSIONS

30K+

ENGAGEMENTS

82

CONTENT PIECES



Content

Compelling influencer content showcased Kleenex as an essential back to school item, whilst highlighting the promotion at Sam’s Club.

Engagement

Audiences were highly engaged with the content for this campaign, generating 30K+ likes and comments.

Reach

Estimated impressions finished out 3x above our projected number, reaching 36.2M by the end of the campaign. 

Highlight

Digital ads were created from influencer content to drive awareness of the Kleenex offer at Sam’s club.