CASE STUDY

Gray Away Temporary Root Concealer

Gray Away reaches over 23 million people with compelling influencer content featuring their Temporary Root Concealer spray and powder products.

The Challenge.

Gray Away by EVERPRObeauty wanted to drive awareness of their Temporary Root Concealer spray and powder at Walgreens and other mass retailers. They sought to reach people with graying hair who were looking for a spot treatment solution or to delay their hair coloring cycles.

The Solution.

Acorn was tasked with activating influencers who could reach the right audience with compelling content featuring Gray Away Temporary Root Concealer. The influencers selected in this campaign are a mix of relevant mom bloggers and style/beauty bloggers, whose photos and videos engage audiences across social media and blogs.

Influencers produced instructive videos highlighting product results and ease of use. They also demonstrated the product’s efficacy with photos of their hair before and after applying Gray Away Temporary Root Concealer 

They shared the videos and images of the product on their blogs, Instagram, Facebook, Instagram, YouTube, Pinterest and Twitter. Their content received significant attention from their audiences, who were encouraged to shop the Gray Away Temporary Root Concealer spray and powder from Walgreens and other mass retailers.

Influencers produced instructive videos highlighting product results and ease of use. They also demonstrated the product’s efficacy with photos of their hair before and after applying Gray Away Temporary Root Concealer.

The Results.

Through the use of video, before/after photos, and thoughtful commentary, our influencers were able to demonstrate product efficacy and motivate their readers to purchase Gray Away Temporary Root Concealer.

23M+

IMPRESSIONS

47K+

ENGAGEMENTS

250

CONTENT PIECES



Content

Compelling influencer content showcased the ease and effectiveness of applying Gray Away Temporary Root Concealer to graying hair.

Engagement

Audiences were highly engaged with the content created for this campaign. The posts generated 47K likes and comments.

Impressions

Acorn influencers generated over 23M impressions with original content featuring Gray Away Temporary Root Concealer spray and powder.

Highlight

Through audience matching older influencers had highly engaged older audiences interested in learning about Gray Away Temporary Root Concealer.