Pieces of Content
On Instagram Platform
Being sick is a bummer, but Mucinex Fast-Max Cold & Flu decided to focus on the positive by celebrating the cold and flu comeback. Instead of focusing on runny noses our influencers positioned the product on the other side of recovery while inspiring purchase occasions with $5 cashback offers at multiple retailers. Acorn optimized influencer content on Facebook and Instagram to drive engagements. The content created by health & wellness and retailer-centric influencers produced a whopping 2.2M engagements.
Instagram and Facebook
Ages 18-54; 66% Married, 77% Working; 61% Kids in Household