@thesweetimpact Share a recipe for a chance to be featured in Times Square! Use any NABISCO product from @Walmart like the Nilla Wafers in this Banana Pudding cake! Those casting votes can choose their favorite recipes and each vote generates charitable contributions! #CreateShareGive #SeasonOfGiving ♬ original sound - Robert Lucas

Mondelez Utilizes Social Celebrities to Inspire Giving


Est. Engagements



To drive purchase and awareness of Nabisco Brands in-store & online, these popular social celebrities on Instagram and TikTok shared holiday recipes, desserts, & "Epic Fail" challenges for this year's Create, Share, Give program. Shoppers who shared their recipe creations entered to have their winning recipe promoted on the retailer's website and a digital billboard in Times Square. Our champions of viral content drove enormous engagement across TikTok, Instagram, and Facebook, raising money for multiple non-profits.


Guaranteed Engagements

Content Channels:

Instagram, Tiktok, and Facebook


Acorn’s paid media strategy pivoted our objective during the campaign to ensure we were driving recipe submissions and optimizing the program by prioritizing clicks.