Coca-Cola® Dreamworld LTO at Walmart

33.2K+

CLICKS

981.9K

ENGAGEMENTS

Acorn curated gorgeous content from Gen Z creators touting the new Coca-Cola® Original Taste & Zero Sugar Dreamworld products available for a Limited Time Offer at a Walmart in-store and online. The content exceeded all KPIs for engagement and was perfect for repurposing on the brand’s channels.

KPI:

Guaranteed Engagements/Guaranteed Clicks

Content Channels:

Instagram Only

Media Destination:

Walmart ATC Link

Target Audience:

Ages 18-45, Gen Z (Consumer)

Lapsed & Current Coca-Cola® Shoppers;

Competitive Soft Drink Brand Purchasers; Retailer App Owners, Geo Targeting

Highlight:

Content Creator, Cassie Diamond, brought her imagination to life in this incredible Reel that mirrored the product aesthetic and captured the brand-feel perfectly — resulting in high organic engagement.