Levi's reaches over 2.3 million people with high quality influencer content featuring DENIZEN® at Kohl's.
Levi’s, a popular clothing company founded in 1853, wanted to generate buzz for their DENIZEN® jeans by Levi’s at Kohl’s. They sought to reach young, trendy and fashion forward women who love finding budget-friendly clothes.
Levi’s partnered with Acorn to activate elite Instagram influencers who could reach the right audience with seasonal content featuring DENIZEN® jeans by Levi’s from Kohl’s. The influencers selected in this campaign are personal style and lifestyle bloggers, whose photographs and content captivate a substantial audience across blog and Instagram.
Influencers were tasked with highlighting three unique products for three key shopping seasons taking care to note the quality, feel, affordability and trendiness of the jeans. In this activation they authentically incorporated usage occasions into their narrative by focusing on convenience during the fall and holiday seasons.
Influencers authentically incorporated usage occasions into their narrative by focusing on convenience during the fall and holiday seasons. Their content encouraged shoppers to purchase DENIZEN® jeans by Levi’s at Kohl’s.
Each influencer shared high quality imagery of their DENIZEN® jeans by Levi’s outfits on Instagram posts, stories, videos, and blog posts. Their content garnered significant attention and engagement from their audience, who were encouraged to shop their DENIZEN® jeans by Levi’s look at Kohl’s.
Compelling influencer content showcased the versatility and convenience of Denizen® jeans by Levi’s for any occasion.
Audiences were highly engaged with the Instagram content for this campaign. The posts generated 68K likes and comments.
Acorn influencers generated 2.3 million impressions with original content featuring DENIZEN® jeans by Levi’s at Kohl’s.
Influencers were activated in three waves throughout the fall and holidays, to authentically feature the jeans across seasons and occasions.