Why Influencers Shouldn't Underestimate the Value of Blogging

Establishing your brand on social media is straightforward: You carefully curate your content, watch your audience grow and measure your success with analytics. 

However, if you’re trying to grow a business, there are some benefits you can’t solely get from a social media presence. You have the control to create a story without limitations, choose your own calls-to-action, build a mailing list, and more.

Blogging is hard work; It’s complicated and takes more time than social sharing. But as we’ll show in this article, blogging is essential to your brand’s success.

Let’s dive into why you shouldn’t underestimate the value of blogging.

1. You Own Your Blog

Did you know that a blog is the only channel owned entirely by you? 

Think about it for a minute. Every social channel you used is restricted, tightly regulated and owned by the social network. The analytics you receive are selectively shown to you. (Hey, they’re generous, but you can’t dig too deeply…)

Your blog, on the other hand, is owned by you. Sure, Google Analytics owns the analytics on your site, but there’s so many ways to slice and dice your data. Do you want to learn how to dissect your analytics? Take some free courses at Google Analytics Academy.

On your blog it’s you who decides what your audience sees, the methods for interacting with your brand and the content you publish.

2. Grow Your Audience With SEO

Every article you write on your blog gets indexed into your website. Google counts links links back to your page toward your ranking score. It also indexes the keywords you use, so that people can find your website when they search for topics you've written about.

It's with optimized content that your audience grows. The benefit of attracting people back to your site, rather than simply to your social media pages is because you control the messaging and experience on your blog.

3. Create Content Without Restriction

We’re huge fans of social media but restrictions with image sizing and learning the best times to publish for optimum exposure can get pretty frustrating. When you're publishing content to your own blog you're free to add the details, images, and links you need to share compelling stories with your audience. 

A blog is also the perfect place to publish detailed, niche content that positions you as an industry expert. The more content you share, the more your readers will come to respect your opinions and engage with you ideas. 

4. Connect With Your Audience On Your Turf

Blogging isn't just about engaging people with one piece of content. It's about building an audience who continuously read and engage with your brand. To do this successfully you need to continuously create new content. 

Newsletters, giveaways, and social media are just some of the ways you draw people back to your blog. It's the central location for your brand to connect with your audience.

When you connect with people on your own turf, you're building a community not just a following.When you connect with people on your own turf, you're building a community not just a following.

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