February is just around the corner, and with that comes two major moments: Valentine’s Day and its unofficial counterpart, Galentine’s Day. Whether celebrating your romantic partner or your ride-or-dies, 2025 trends are all about connection, creativity, and having fun with the people you love. Here’s the scoop on what’s trending and how brands can jump in to make the most of these feel-good holidays.
Galentine’s is no longer the underdog of February—it’s a full-blown celebration of friendship, empowerment, and fun. 2025’s gatherings will take gatherings to the next level with bold themes, interactive activities, and personalized touches that make every celebration memorable.
This year’s trends, from playful party ideas to cozy get-togethers, offer endless ways for women to come together and share their appreciation for each other. Here are some of the most popular themes that will be taking center stage:
You’re My Best-Tea: Fancy tea parties with elegant settings and a modern twist.
I Love You A Bunch: Mimosas, waffles, and all the brunch vibes.
Ovaries Before Broveries: A cheeky toast to the sisterhood.
Ladies Celebrating Ladies: Celebrate with charcuterie boards, wine tastings, and cozy vibes.
Themed Cocktail Nights: DIY cocktail-making stations.
Bake-Off Challenges: Friendly baking competitions with sweet rewards.
Sisterhood Circles: Affirmations, gratitude, and connection.
Picture Perfect Picnic: Think boho blankets and Instagram-worthy setups.
Favorite Things: Gift exchange where friends share their favorite items, Oprah style.
Inner Child Party: Relive the best parts of childhood with board games, dress-up, and sleepovers.
Galentine’s Day is more than just a fun excuse to gather friends—it’s an emotional moment that celebrates the bonds of friendship and empowerment. As 98% of women say they have a best friend, and 70% consider their female friends family, this holiday strikes a deeply personal chord. For brands, this represents a chance to connect authentically with audiences on themes of appreciation, love, and community. The inclusive, friendship-focused vibes of Galentine’s Day also broaden the reach beyond Valentine’s Day campaigns, making it a prime opportunity to engage with consumers in a meaningful and memorable way.
To tap into this emotional and festive spirit, brands can position themselves as essential to the planning and celebration process. Offer hosting-focused content like recipes, decor tips, and theme ideas. Products tied to self-care and empowerment, like candles, bath bombs, and affirmation journals, fit naturally into the “treat yourself” (and your friends) part of the holiday. Partnering with creators to showcase unique party setups, DIY gifts, or sentimental “love letters” to friends can help brands build an authentic connection and elevate their role in the celebration.
A bonus pulse point? Keep the empowerment energy rolling in March with International Women’s Day.
Valentine’s Day is evolving, making space for all kinds of love—romantic, platonic, and self-love. Whether you’re targeting early planners or last-minute shoppers, 2025 trends offer endless ways for brands to swoop in and steal hearts.
This year’s trends reflect a blend of creativity, nostalgia, and emotional connection, offering something for everyone, those in relationships and those flying solo. Here’s a look at the trends defining V-Day.
Budget-Friendly Gifts: Thoughtful gifts that don’t break the bank.
Happily Single Day: Self-gifting and pampering for solo stunners.
Retro Love: Nostalgic treats that hit the multi-generational sweet spot.
From the Heart: Personalized presents like handwritten notes and themed baskets.
Floral Glow-up: Think houseplants or subscription bouquets over traditional roses.
Proposal Magic: Story-driven campaigns for the big “yes”.
#GRWM Moments: Get-ready-with-me content for Valentine’s date prep.
Surprise POVs: Romantic gestures to inspire swoon-worthy gifting ideas.
With 54% of Americans planning to celebrate and 68% of couples participating, it’s clear that love still dominates February. To capitalize, brands need to be strategic and flexible. Launching campaigns in late January allows brands to engage early planners with thoughtful, personalized gift ideas or hosting tips. For last-minute shoppers, urgency-driven strategies—like promoting same-day delivery or in-store pickup—are key to driving conversions. Influencer collaborations can bring campaigns to life, showcasing relatable moments like “get ready with me” (#GRWM) content or surprise gifting POVs that tug at the heartstrings. Brands can also tap into nostalgia with retro-inspired gifts or broaden their reach with self-care and “treat yourself” campaigns. The result? A season-long presence that resonates with consumers’ diverse expressions of love.
From Instagram-worthy parties to heartfelt gifting, February is a goldmine for brands ready to tap into love and friendship in fresh ways. With creative campaigns, influencer magic, and emotional storytelling, the season is primed for building real connections that last long after the roses wilt.
So, what are you waiting for? Let’s make February unforgettable.
