As the year winds down, many marketers face the same issue: unspent Q4 budgets and the pressure to use them up fast. Rushed decisions often lead to wasted funds, like one brand that spent $2M on Pinterest without a clear strategy—simply to clear their budget.
There’s a better way. By delivering thoughtful, data-driven strategies, brands can maximize their remaining budget in ways that align with their broader marketing goals. Read on to learn how Acorn can help your brand create purposeful, funneled strategies designed to deliver measurable results—no wasted dollars or missed opportunities.
End your year on a high note with a marketing and media strategy that delivers tangible results for your shopper marketing budget. Acorn crafts tailored, multichannel strategies that can be delivered in three days, thanks to a tried-and-tested, turnkey process.
A new campaign doesn’t have to mean spending resources on net-new content. Many brands already have a treasure trove of high-quality creator content from previous campaigns that can be repurposed to achieve fresh results. Additionally, brands often have existing assets—like product imagery, videos, and creative designs—that can be seamlessly incorporated into new campaigns.
Acorn helps you remix and extend these assets to give life to a new campaign, rather than starting from scratch. Our comprehensive suite of social and digital media offerings allows you to fluidly plug and play these creative assets, along with your brand’s existing materials, with optimizations for various media placements and channels. One asset can be transformed into diverse formats, including paid social ads, display ads, and CTV ads.
This approach allows brands to get more from every dollar, turning one standout piece of content or existing asset into multiple, high-performing placements that resonate across different platforms.
Many major retailers require brands to commit specific budgets to retail media buys as part of their Joint Business Plan (JBP) agreements. Acorn helps brands navigate these obligations strategically, ensuring these budgets are spent in ways that deliver value. We can remix existing assets, extend campaigns, or align with retailer-specific goals—always with ROI in mind.
Canopy, Acorn’s proprietary full-funnel solution, helps you not only fully leverage your JBP media budget but maximize the impact of your creator assets to reach consumers wherever they’re most engaged. Canopy utilizes retailer-verified first-party and third-party data to precisely target consumers most likely to connect with your brand and deliver campaign content at the perfect moment. Think: a Walmart shopper who shops in the dog food category but frequently hops from brand to brand. Canopy places your content in premium, coveted ad spots, such as desktop and mobile display, connected TV, and retail media networks—ensuring your branded content is amplified at the right moments in the dog food shoppers’ journey. The best part? Canopy guarantees transparent, brand-safe inventory with less than 1% invalid traffic (IVT)—giving you confidence in your campaigns’ integrity.
Don’t just focus on closing out Q4—set the stage for a strong start to Q1. With Acorn, you can take advantage of “bill now, execute later” opportunities to allocate unspent Q4 budgets while planning for a seamless transition into the new year.
Here’s how it works:
You Share Your Needs: Provide us with your primary, secondary, and tertiary KPIs; promoted brands, products, and timelines; audience targets and messaging guidelines; influencer type or trait preferences; and budget parameters.
We Build Your Strategy: Our team crafts a custom, three-pronged plan tailored to your exact specifications:
Media Strategy: We configure paid social and programmatic media enhancements to meet or exceed your KPIs.
Your Turnkey Plan is Delivered: In just a matter of days, you’ll receive a comprehensive, ready-to-activate strategy that ensures campaigns are seamlessly prepared for Q1 success.
By committing now, your brand can:
Maintain a consistent marketing presence through the holiday and post-holiday period.
Ensure campaigns are ready to launch in early Q1 without delays.
Maximize your remaining budget with data-driven strategies that deliver measurable results.
Don’t let your year-end budget go to waste. Acorns’s expertise and the power of Canopy can transform unused funds into impactful campaigns that help your brand finish the year top-of-mind.
