Influencer Spotlight: Stephanie Keeping

Founded by Stephanie Keeping in 2010, Spaceships and Laser Beams helps moms of boys celebrate a life filled with boyish charm. Every day we showcase the best in food, recipes, parties, crafts, travel, DIY, product recommendations, lifestyle and parenting - from the lens of a "boy mom."

What inspired you to start a blog?
Spaceships and Laser Beams was started shortly before my son’s first birthday. I was looking for ideas for his party and found myself wading through pretty, frilly parties trying to find ideas that would be perfect for him. Always jumping in with both feet first, I decided to start a blog to show that moms of boys can have fun with style and design, too. 

As Sam grew, so did my passion for connecting with other parents of boys. And the content focus on the blog grew as well. Today, our small but mighty team has been able to showcase fun party food and recipe ideas, crafts, games, boy’s fashion, DIY projects, cool products and our family life.

If you’ve ever wondered why my blog is called Spaceships and Laser Beams, you can see the video here. (Warning: Cuteness alert)

How do you come up with new content ideas? What’s that process look like?
When I first started blogging, I used to develop content based on what I felt like doing that day. That process has evolved over the past few years. Now, it’s a combination of understanding the trends on social media and conducting in depth keyword research —combined with a gut feel for what my audience will love.

Beautiful photography plays a major role on your site. What’s your number one tip for taking great photos?
You need great lighting. If you don’t have that in your home, you need to take your entire set up to a shaded area outside.

When partnering with a brand how do you incorporate their product into your content?
I like to ensure that the post looks as organic as possible. We often try to take a step back and say “what would this post look like if it wasn’t sponsored?” Then we incorporate the product in a way that feels natural to the reader — but also accomplishes the goals the brand has set out.

From your point of view, what draws audiences to your social media and blog? 
We share fun, creative products and ideas - and we don’t take ourselves to seriously. People are on social media as an escape. They want to be entertained.

What is your favorite thing about being an influencer?
I love the freedom it gives me to work from home and the ability to connect with people I wouldn’t have otherwise met.

What advice can you give to aspiring bloggers or social media influencers?
Spend as much — or more time — promoting your great content as you do creating it.

How do you see blogging and influencer marketing evolving in the future? 
So much of social media is becoming “pay to play.” We need to ensure that we are creating content that these social networks want to continue to share for “free.” I think, as bloggers, we also need to better look at how we are connecting with our readers directly — bypassing social media. I’ve been increasing my push notifications subscribers and am very excited about where that is heading.

Lightning Round

What’s your favorite social media network, and why?
Many new social networks have come on the scene in the last decade, but Facebook is still my favourite! I love how it can instantly send traffic and the connections you can make — the numbers nerd in me loves the analytics.

Favorite place in the world?
Kauai, Hawaii - GORGEOUS

Favorite season?

Skill you wish you had.
I wish I was a morning person. :)

Skill you have mastered.
I never feel like I have mastered anything. I always have the desire to grown and learn and take things to the next level. But think part of the success that Spaceships and Laser Beams has seen is a result of me not being afraid to try anything. I’m also able to quickly pivot if things are not working.

Greatest wish.
To be able to take summers off before my son gets too old.

Where to find Spaceships and Laser Beams

Website / Blog -
Instagram -
Pinterest -
YouTube -
Facebook -
Twitter -