Influencer Spotlight: Marybeth Hamilton

Marybeth started her blog "Baby Savers" after she discovered that having a baby wasn't as expensive as people made it sound.  Over the years her blog has evolved to become a resource that helps moms save the day with ideas, tips, advice and more.

We interviewed Marybeth to hear about her experience as a long-time blogger and influencer!

What inspired you to start a blog?

Ten years ago, I was pregnant with my first baby I and was finding and shopping for all sorts of things that were brand new to me. The blogs I read at the time weren’t writing about all the great products I was learning about. My sister read the same sort of websites, and she kept telling me to start a blog to share what I was shopping for and finding for myself and my baby. So I did.

How do you come up with new content ideas? What’s that process look like?

My goal is to “Help moms save the day, one idea at a time.” I do that by providing content about easy recipes, kids activities, household projects and anything that could make a mom’s life easier. I’m a mom and I’m constantly looking for ways to make life easier, so new content ideas are all around me if I remember to look for them! 

I keep a running document in Evernote that I can access on my phone. I make a quick note when inspiration strikes so the idea is documented. Sometimes things don’t get written into articles - I’m pretty sure I’ve had that “help your baby get on a schedule” blog post idea on there for nine years - but that list also helps me brainstorm unique ideas if I need a relevant topic for a sponsored post.

Beautiful photography plays a major role on your site. When did you learn to use a camera, and what’s your number one tip for taking great photos?

I’ve been blogging for a long time, but I only started thinking about improving my photography skills about two years ago. I got my first DSLR last year, and I’ve had so much fun with it!

My number one tip for taking great photos is something that took me way too long to realize: Being aware of your subject and mindful of the quality of your photos is far more important than the type of camera you’re using. Making sure your subject is well-lit and in focus automatically elevates your picture to an acceptable quality. Improving on those things will only make your photos better. 

When partnering with a brand how do you incorporate their product into your content?

I want all of my content to fit with my mission of helping moms. If make sure to come at my sponsored content from that angle it makes incorporating the product into my content easy.

From your point of view, what draws audiences to your social media and blog?

I still stand by the saying “Content is king.” I have so many years of content to share, but giving honest advice, providing truthful tips and realistic thoughts are the best ways I know to find and keep new readers.

What is your favorite thing about being an influencer?

I love being able to meet people and make new friends. I met two of my best friends at influencer events, now I can’t go a day without talking to them. We’re also so incredibly lucky because, even though we live in different states, we’re able to see each other a few times a year at different brand events. 

It’s also so cool to be thrust into social situations and new experiences with people who have wildly different backgrounds than my own. It’s pretty easy to look at a person on paper and say, “We’d never get along. We have nothing in common.” But spending a day on the beach in Hawaii or pretending to be in a NASCAR pit crew with someone new reminds me that we don’t all have to have the same beliefs or political inclinations to have have fun together. 

What advice can you give to aspiring bloggers or social media influencers?

Anyone can be a blogger and everyone can be on social media. There are almost no barriers to entry for most people—you just need a device and an internet connection to get started. That’s pretty amazing when you think about it!

I think of an influencer as someone who can help people make decisions and try new things. It requires trust, and the only way to do build it is to be honest and forthcoming with your readers and followers over and over again. 

How do you see blogging and influencer marketing evolving in the future?

I hope to see more sophisticated vetting processes to weed out influencers with fake or bought followers. As a user, it’s getting easier and easier to see when accounts are being manipulated, even in smaller numbers. I hope to see that ability scaled to weed out true influencers from those who haven’t invested the time and effort (or aren’t the rare few who possess the natural magnetism that draws in followers).

Lightning Round

What’s your favorite social media network, and why?

Pinterest - It’s a traffic-driver for my business and it’s a huge help in my own life. I love finding projects for my kids, new dinner recipes and inspiration for an upcoming kitchen remodel all in one place.

Favorite place in the world?

Disney World. It’s a magical place. 

Favorite season?

Summer - It’s a fleeting time in Minnesota, so I appreciate it with everything I have when it’s here!

Skill you wish you had. 

Just one? There’s so many. I wish I was crafty, coordinated and athletic. Then I could be a cake-decorating runner. Instead I look at pretty pictures of cakes on the internet and wish I didn’t get winded after just a few minutes of exercise.

Skill you have mastered.

Baking. I love to bake. My husband actually likes burnt cookies and treats, so I always say I can’t fail because he’ll love what I make, even if I think I ruined it!

Greatest wish.

I want my kids to be good people who live long, healthy, happy lives. 

Social Links

Website / Blog -
Facebook -
Twitter -
Instagram -
Pinterest -
YouTube -