Influencer Spotlight: Caitlin Wilker

Cait writes at Cait's Cozy Corner; a life and style blog filled with fashion, fitness and family! She lives in the suburbs of Chicago with her college sweetheart and two kids.

What inspired you to start a blog? 

I started blogging back in 2010 (8 years ago!) while in graduate school. I’d always loved to write and my friends started to encourage me to share personal anecdotes, fashion tips, go to recipes, just overall lifestyle things. Back then it was mostly documenting everyday life and it helped me connect with other people who shared the same interests!

How do you come up with new content ideas? What’s that process look like? 

I always have a notebook with me to write down ideas when inspiration hits! Sometimes it comes when I’m on a walk with my son, driving in the car or in the middle of the night. If I don’t have a notebook, I’ll write a few ideas in my ‘notes’ section on my phone to help remind me. On occasion I’ll get an idea and feel the need to Instagram it immediately. Other times I take a day or two to organize my thoughts and write out a full post. Content can come in many varied forms these days and I like to keep it versatile. 

Beautiful photography plays a major role on your site. When did you learn to use a camera, and
what’s your number one tip for taking great photos? 

My grandfather was the one who had a love of photography and I can always remember him carrying a camera around his neck when we’d travel together. He taught me how to properly position yourself to capture the best angle of the subject you are photographing. Angles differ tremendously depending on if you’re shooting objects, moving objects or people. My number one tip is always shoot in natural light! 

When partnering with a brand how do you incorporate their product into your content? 

I always weave brands into a real-life situation. I think about a time when someone would actually need to use this type of brand or product because I only work with brands I use and have success with. This truly gains trust within my audience. It should come naturally within a story you’re trying to tell. 


From your point of view, what draws audiences to your social media and blog?

I love sharing a wide spectrum of imagery. Some photos are edited and altered to set a beautifuls cene. Others are raw and emotional that show exactly what is happening at the time. My goals is to draw in followers who are like-minded individuals looking for a larger community to create, converse and share ideas with. I hope that by having an open mind, it can encourage others to do the same.

What is your favorite thing about being an influencer? 

I love being able to connect and share my personal stories and ideas with followers. I’m also constantly learning from them as well. 

What advice can you give to aspiring bloggers or social media influencers? 

Everyone’s Success Looks Different. In truth, we all don’t have the answers on what makes engagement or bloggers successful and everyone’s success is truly different. Some may look at success as reaching a certain number of followers while someone else may be finally booking the brand they’ve constantly been pitching too! You’re success is just that; your own! 

How do you see blogging and influencer marketing evolving in the future? 

I would personally hope to see this niche environment legitimize itself into the workforce. Blogging and being an influencer takes a lot of time, dedication and passion. It’s truly a 24/7 job that rarely allows for time off. You feel the need to create content and post every single day even on vacations and time spent with family. 

Why do you love working with Acorn? 
Acorn shares the same passion, drive and community that I incorporate in my blog. The brands are diverse and ones I use on a daily basis for myself and my family members.


Lightning Round


What’s your favorite social media network, and why? Instagram. I love connecting, collaborating and am always visually inspired by my readers and followers with what they are doing in their life. 

Favorite place in the world? Taormina, Italy 

Favorite season? Fall 

Skill you wish you had. Dancing 

Skill you have mastered. Being comfortable in my own skin. 

Greatest wish. Living each moment being happy. 

Social Links


Website / Blog - http://www.caitscozycorner.com
Facebook - http://facebook.com/caitscozycorner
Twitter - http://twitter.com/caitscozycorner
Instagram - http://instagram.com/caitscozycorner
Pinterest - http://pinterest.com/caitscozycorner 
YouTube - http://youtube.com/caitscozycorner