Kelly Dye, VP of Influencer Strategy at Acorn, discusses rising influencer rates with Digiday.
*The following is a summary of an article originally published by Digiday on July 25th, 2024.
Influencer fees continue to rise, particularly for micro-influencers, whose rates have grown by as much as 2-3x since 2021. Kelly Dye, VP of Influencer Strategy at Acorn, spoke with Digiday about the factors driving up costs, explaining, “As creators become more savvy about their business, additional fees are causing many of the increases, such as content rights for the brand, cost of ad access to the influencer’s handle, exclusivity for product category, etc. In the decade-plus, I’ve been in the industry, there have been 10-20% fee jumps year-over-year.”
Read the full Digiday article, As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year.’
About Digiday
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.
About Acorn
Acorn, an influencer marketing solution from New Engen, is a leading and innovative creator marketing solution that generates genuine relationships between consumers, shoppers, creators, and brands by curating and amplifying actionable content. Their integrated influencer network, technology, and campaign solutions are the choice of more than 50 of the world's leading advertisers, including household names like General Mills, Mondeléz, Coca-Cola & more. From influencer curation to content development, media deployment and measurement, Acorn Influence has developed a seamless process to create maximum impact and drive accountable growth. They drive client satisfaction by anticipating their needs, constantly bringing new opportunities to their attention, and through seamless, agile execution. Their “best in class” recruitment practices, unique tech-enabled solutions, and digital expertise drive impactful storytelling across the full marketing funnel and diverse audiences.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
