How Twitter’s New 280 Character Tweet Length Will Impact Influencers
The goal, according to Twitter’s statement, is to eliminate the constraints felt by speakers of certain languages. In languages like Japanese, Korean, and Chinese you can convey about double the amount of information in one character as you can in many other languages, like English, Spanish, Portuguese, or French.
This is what a 240 character limit tweet looks like:
This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence! https://t.co/TuHj51MsTu— jack (@jack) September 26, 2017
Influencer Benefits From Longer Tweet Length
Greater Detail = Greater QualityThe restriction of 140 characters can sometimes hinder the creativity of influencers whose greatest asset is their unique voice & style. When having to cut down words for length, tone can sometimes be lost, which can impact the results of that post.
With more characters to play with, influencers can express themselves as they would in a Facebook post.
Double the ConversationRather than tweeting multiple times when responding to questions, and comments, influencers will have the opportunity to respond in greater depth, whilst still retaining brevity. This could also increase the likelihood of responses being retweeted because the answer is retained in one tweet rather than multiple.
Hashtags Won’t Hinder ContentOne of the biggest problems with the 140 character tweet length is that the inclusion of campaign hashtags limits the space for content even further.
As new campaigns are released, the need for unique (sometimes longer) hashtags is necessary, which means we’re inevitably hindering influencers ability to express themselves more over time.
With double the space, influencers can publish a compelling tweet, complete with a link, hashtags and content.