How To Become A Trailblazer In The Influencer Marketing Space

Influencer marketing is one of the hottest topics on marketer’s lips this year, and it shows no signs of slowing down. According to Google Trends, the term “influencer marketing” began to grow in 2015 and is currently at its historical peak in popularity.

So if everyone knows what influencer marketing is about, and brands are flocking to launch their own campaigns, how does someone become a trailblazer in this space?

There’s a few important steps your team, and brand, can take to ensure you’re at the top of the influencer marketing game.

As an influencer marketing agency we’ve worked with the best of the best, and know a thing or two about what it takes to launch a successful influencer campaign. If your team follows these tips you’ll be leading the pack in quantifiable, successful marketing campaigns that are the envy of your competitors.

4 Tips For Becoming A Trailblazer In The Influencer Marketing Space

1. Constantly research the latest industry innovations & changes

Influencer marketing is not new. The same marketing tactics humans have used for centuries are at the core of modern advertising campaigns. Successful influencer marketing in the 21st century occurs when you are act on the latest technology innovations, and social media updates.

  • Test & use the latest social media features in your campaigns
  • Take advantage of new analytics tools
  • Be mindful of updates to FTC regulations regarding paid endorsements and disclosures.

2. Understand your influencers

Influencer marketing is about relationships. If the influencers you recruit to your campaign have a strong relationship with their audience, the likelihood of success is far greater than if you measure success against the number of followers they have.

Learn more about what it takes to be a good influencer and only engage agencies who understand the importance of relationship-based influencer marketing.

3. Work with an innovative influencer marketing agency

Businesses have quickly realized that it’s more cost-effective to work with a full-service influencer marketing agency than to build an internal team. An experienced agency is equipped with a dedicated client services team, influencer identification tool, and campaign management dashboard. They have dozens to hundreds of campaigns across a wide range of industries, and are experts in running an influencer campaign from start to finish (and beyond).

An innovative influencer marketing agency like Acorn: The Influence Company, is a trailblazer in that they invest in new capabilities to equip their clients with the latest analytics, and insights available in the market.

4. Leverage influencer content beyond a single campaign

Influencer content is proven to resonate with consumers beyond the constraints of blogs and social media. Some brands are leveraging the content made by influencers in traditional advertising, and including the images on in-store ads, print and TV.

The brands who can make the most of powerful influencer content will see the returns for much longer than they can imagine.

Learn more about repurposing influencer content here.

Next Steps

Acorn Influence has had the pleasure of working with some of the biggest, and best, brands in the world. Our case studies page features examples of how influencer marketing is providing true ROI for agencies, and brands alike.