How Often To Post On Social Media For Maximum Engagement

How often should we post on each social network to increase our following and boost engagement? It's something we've all researched at one point or another. Frustratingly, the answer varies. 

We recommend researching every month for updates and paying close attention the results you see personally. This article can help you get started on the path toward consistent and strategic posting on social.

Using the results of several research studies conducted by many organizations we've compiled this go-to article highlighting how often to post in June 2018.

Want some more tips on how to improve audience engagement with your Instagram Stories? Check out our latest blog post on the topic!


Expert Tip:Buffer says you can post to Facebook twice a day before likes and comments drop off. 


Expert Tip: Hubspot claims that Wednesday is the best day of the week to post on Twitter


Expert Tip: The best days to pin on Pinterest are Saturday and Sunday (Hubspot)


Expert Tip: It is best to post on Instagram more during off-work hours than during the work day (Social Report)


Expert Tip: Posting 20 times in one day isn’t effective. Updating your Snapchat story about three times per day, every four or five hours. (Neil Patel)

Important Things To Remember!

Check your analytics
Before you start scheduling out your posts make sure you're consistently checking your analytics on each platform. What works for others might not work for you.

Understand your audience demographics
If you're audience varies across many time zones you're going to see varying results if you stick to the recommendations listed above.

Be consistent
What's better than posting at the perfect time? Being consistent! As long as you're publishing content every day you're likely to see your audience and engagement grow.

Focus on quality over quantity
High quality content produces results. Keep updating your photography, writing and SEO skills to ensure you're publishing top-notch content. 

Need some inspiration? 

Check out our case studies for examples of high quality content that performs well.