In today's Digiday Media Buying Briefing, Acorn VP of Influencer Strategy Kelly Dye offers her take on AI in the influencer space.
*The following is a summary of an article originally published by Digiday on March 4th, 2024.
AI is beginning to impact and infiltrate industries of all kinds, and the influencer marketing space is no different. As the number of content creators is exploding and brand spending per creator is reducing, agencies in the space are experimenting with AI features like avatars and monetization features.
However, it’s too early to say how AI will impact influencer marketing, and agencies are split on its true potential. For a space built on authentic content and human connections, some agency leaders see AI’s role as best applied to scaling and optimizing influencer campaigns. Kelly Dye, VP of Influencer Strategy at Acorn, notes that AI avatars would seem “at odds” with a model of using “real content from real people.”
To learn more about the growing role of AI in influencer marketing, read the full article on Digiday.
About Digiday
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.
About Acorn
Acorn, an influencer marketing solution from New Engen, is a leading and innovative creator marketing solution that generates genuine relationships between consumers, shoppers, creators, and brands by curating and amplifying actionable content. Their integrated influencer network, technology, and campaign solutions are the choice of more than 50 of the world's leading advertisers, including household names like General Mills, Mondeléz, Coca-Cola & more. From influencer curation to content development, media deployment and measurement, Acorn Influence has developed a seamless process to create maximum impact and drive accountable growth. They drive client satisfaction by anticipating their needs, constantly bringing new opportunities to their attention, and through seamless, agile execution. Their “best in class” recruitment practices, unique tech-enabled solutions, and digital expertise drive impactful storytelling across the full marketing funnel and diverse audiences.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
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