8 New Social Media Features Already Released In 2017

Late last year we published an article entitled, “17 Social Media Changes You Should Know About Before 2017“. Four months into 2017, and we can already publish another article with some important social media changes marketers should know about.

Brands, influencers, and casual social media users should all be aware of the changes so that they can optimize return, and enjoyment from the networks they use.

Are there some you’ve heard about that are not listed here? Let us know in the comments below!


Location data in direct messages

Twitter just launched a new location tool for brands to use when interacting with customers. Using direct messages, businesses can now ask for or share location data. This feature will help guide customers to nearby retail stores, or hotels.

It’s currently being offered in the developer program, to partners offering customer service tools for brands, but has the potential for wider release.

Learn more about location data in Twitter direct messages


Stories Search

Snapchat has opened up its platform with a new search page that allows its users to sort through content using keywords that unlock video stories by topics.

“We’ve built a new way to understand what’s happening in Snaps that are submitted to Our Story and then create many new Stories out of those Snaps. For example, this advanced machine learning can look at things like caption text, time and visual elements.” – Snapchat

Learn more about Snapchat Stories Search


Live Updates For Publishers

Desktop web browser
Facebook recently rolled out the ability to go live on Facebook via a web browser to Pages.

Live Contributor
Previously, a broadcaster needed to be an admin of that Page to go live. The new “Live Contributor” role in Pages, allows admins to designate specific individuals to go live on behalf of a Page, without risking security and control on their Page.

Learn more about live updates for publishers

Facebook Stories

Facebook updated its app to include the disappearing content feature. Facebook users can now share multiple photos, and videos above the News Feed.

Camera Effects

Facebook launched a brand new in-app camera that’s full of filters, effects and masks.


Direct allows the user to share photos and videos with specific people for a limited period of time. It’s basically Stories but the content is not public. It can also only be viewed once.

Learn more about Facebook Stories, camera effects, and direct.


Share Up to 10 Photos and Videos in One Post

Learn More: Multiple Photos & Videos In One Post On Instagram


Pinterest Lens

Pinterest has developed a new experimental technology that allows its users to discover ideas without having to find the right words to describe them first. Pinterest Lens, still in beta stage, allows a person to use the camera in their Pinterest app to discover ideas inspired by objects within the content.

Learn more about Pinterest Lens

Next Steps

Acorn Influence has had the pleasure of working with some of the biggest, and best, brands in the world. Our case studies page features examples of how influencer marketing is providing true ROI for agencies, and brands alike.