4 Things We Learned About Instagram Stories In 48 Hours

The new feature released by Instagram is a little bit controversial but an important update for the social platform nonetheless.

Instagram stories are “a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile.” (That’s because they’re only available for 24 hours before they’re deleted.)

We’ve been playing with Instagram Stories in the 48 hours since it was released and learned some interesting things about the new feature.

1. Engagement is limited but you can DM and see who’s viewed your story

You can’t “like” or “share” a story. The most you can do is send a private message directly to the person who published the story. You also get a viewer count beneath each story with a list of the users who watched it.

What does this mean for influencer marketing? Since the viewer count and list of names can only be viewed by the publisher of the story then those metrics would have to be manually delivered to an influencer company or brand. (Just like Snapchat!)

2. You can publish videos and photos from your camera roll to your story

But there’s a catch! You can only publish this content if it was created in the last 24 hours. You need to swipe the screen down to find the camera roll videos & pics.

With this feature you have more time to focus on capturing the moment. Then when you have more time you can add text and filters to the video / photo and share your story.

3. All of your followers can see your story – even if you don’t follow them back

The default setting for a public Instagram account is for your story to be available to everyone. You can choose to hide your story from specific people and prevent non followers or everybody from sending you message replies.

4. Stories in posts don’t work well (yet)

When you try to share an Instagram story as a post the full sized video/photo has to be cropped to fit into a square. You can’t pinch and adjust the content. (Not great if you have a lot of text on your screen.)

The Future Of Instagram Stories

Time will tell if Instagram Stories steals people away from Snapchat but in the meantime we’re going to be watching it closely and learning how best to use it in our campaigns.

We’d love to know what you think of it! Tweet us with your thoughts!