14 New Social Media Features You Might Have Missed

Every few months we roundup the latest social media features to be released by our five favorite networks (Facebook, Pinterest, Instagram, Twitter & Snapchat).

The following updates are a roundup from November to December 2017. Keep checking back for the latest news!


1. App Redesign

The biggest news to come out of Snapchat in the past few months was its brand new app design. In true Snap style they released a helpful 60 second video to explain the changes:

“The new Snapchat separates the social from the media. This means that the Chats and Stories from your friends are on the left side of Snapchat, and the Stories from publishers, creators, and the community are on the right.” (Snapchat)

Dynamics Friends Page
They’ve also released the dynamic Friends page, which displays your friends based on the way you communicate with them (basically the more you speak to one person, the higher they appear on your list).

Discover Page
And the Discover page to the right of the camera includes Stories from publishers, creators, and the community. It’s personalized using an algorithm that learns what kind of content you want to see based on your previous interactions.

2. Coach Pins With Snapcodes

Okay, this one is a little different, but it may be a game-changer when it comes to the future use of Snapcodes. For the holiday season Snap and luxury brand Coach have teamed up to release a limited-edition set of Coach pins equipped with Snapcodes.
According to Adweek “the pins, which will be available online and at 20 Coach locations across the U.S. throughout the holiday season, feature Coach’s holiday mascots—a unicorn, a dinosaur and a shark—inside an outline of Snapchat’s iconic ghost. To win a pin, Coach customers just have to take a free online or in-store quiz about their favorite mascot.”

3. Add Website Links To Lenses & Filters

Built on top of their October released Context Cards, Snapchat is hoping to monetize the features with advertiser tools.

Advertisers who purchase lenses and filters that overlay graphics on top of Snaps can attach a context card to their campaigns for free that links to a website.

Users who view friends’ Snaps with sponsored lenses or filters can swipe up on the screen and click to open the website within the Snapchat app. (Adweek)



Not too many updates from the Twitterverse but this one is sure to please some of its users. Bookmarks will allow you to save tweets to read later.

Bookmarks that have been saved can then be accessed via your profile page, where you also access any Lists and Moments.

The feature is currently being tested and should be released soon.


Facebook has been extremely busy in the past few months. Here are some of the more impressive updates:

5. New Tools For Non-Profits

Mentorship & Support
Facebook’s rolling out a new program which will connect mentors and mentees, in order to help further causes. The mentee and mentor are matched by a nonprofit partner organization and work through a step-by-step program on Facebook.

Fundraisers API
With the new Fundraisers API people will be able to sync their off-Facebook fundraising efforts to Facebook fundraisers, making it easier to tell friends and family about the causes they support.

6. Run Polls With Animated Gifs

Boost engagement with this fun new feature! You can now use animated gifs in polls. Check out this great example from Kristi Leilani on Social Media Examiner.

7. Facebook Local App

Discovering events happening in your area has always been one of the best features of Facebook Events. Now they have launched a new app, Facebook Local, dedicated entirely to finding local events, and restaurants.

8. Messenger Plugin for Business Websites

Facebook recently announced the launch of its messenger plugin for business websites. This new feature will allow customers to talk directly with businesses on their websites using Messenger, and continue those conversations across web, mobile and tablet devices.

9. Facebook Creator

Facebook recently launched Facebook Creator, an app designed to help influencers build their video community. This tool will provide influencers with a Live Creative Kit for adding intros and outros to broadcasts, a unified inbox of Facebook and Instagram comments plus Messenger chats, cross-posting to Twitter, and expansive analytics.

10. Messenger Kids App

The Messenger Kids app enables users under the age of 13 to communicate with friends online. Parents will need to approve any contacts on Messenger Kids – no one can be added to their child’s contact list without parents approval. Kids will not have their own Facebook account – it is just a messenger app run through the parents account.


11. Archive & Highlight Expired Stories

Now you can automatically archive your Instagram Stories to a private section of your profile when they disappear 24 hours after being posted. (No more having to scroll back through your camera roll and feeling sad that your hard work has disappeared!)
Stories Highlights can be created as collections of your past Stories. (They’ll show up in a new horizontal bar across the top of your profile.)

This is great for brands who can use this new feature to highlight different product lines and ad campaigns. (TechCrunch)

12. Standalone Direct Messages App

According to The Verge, Instagram is testing a standalone app for private messages called ‘Direct’. This would remove the messaging feature from the core app, like Facebook Messenger.

Direct, which opens to the camera, is available on Android and iOS in six countries: Chile, Israel, Italy, Portugal, Turkey, and Uruguay.


13. Facebook Messenger Integrations

1M Pins are shared to Facebook Messenger each week. To make it easier for Pinners to collaborate with others they launched a Facebook Messenger chat extension and bot.

Pinterest Messenger Bot
Pinterest is also rolling out a new Messenger bot, which will ‘bring the power of Pinterest Search to Messenger, and help Pinners find recipes, products, style inspiration and other ideas.’
The Pinterest bot will enable users to search Pinterest without leaving Messenger. You will be able to start a conversation with the bot and be given a range of one-tap search options, based on Pinterest’s most popular categories, or you can conduct your own search in-stream.

14. Pincodes

When you’re out shopping at your favorite store, or flipping through a magazine, you’re going to start to see Pinterest Pincodes. Just pull out your Pinterest camera and scan any Pincode to see curated ideas on Pinterest inspired by what you’re looking at in the real world.
How to unlock Pincodes
When you come across a Pincode, all you have to do is:

1. Open the Pinterest app on your iPhone or Android phone

2. Tap your Pinterest camera (up next to the Search bar).

3. Point your phone at the Pincode to instantly access Pins, boards and other ideas on Pinterest. (No need to take a picture!)