101 Popular Instagram Hashtags For Every Type Of Blogger
There’s millions of hashtags being used on Instagram but they are not equally valuable to bloggers. The engagement you’ll receive from a hashtag depends on the size of your following and the number of posts being published with that hashtag.
If a hashtag is being used thousands of times a day, your content will drop very quickly from “Most Recent” and out of sight. You can always try to get into the “Top Posts” section, which relies more on a huge follower base seeing the content in their feed and engaging with the post, rather than new users engaging through a hashtag search.
On the opposite end of the spectrum, if you use less popular hashtags, you’re not going to see much engagement.
The secret is to use hashtags that are popular but not too popular. Experiment with the hashtags below to see which ones get you the best authentic engagement.
Feel free to use them in combination, but remember too many hashtags can also be detrimental to your message and potentially flag you as a spammer. You can use up to 30 hashtags in one post, but it’s better for clarity and maximum engagement, if you limit it to 12 hashtags.
If a hashtag is being used thousands of times a day, your content will drop very quickly from “Most Recent” and out of sight. You can always try to get into the “Top Posts” section, which relies more on a huge follower base seeing the content in their feed and engaging with the post, rather than new users engaging through a hashtag search.
On the opposite end of the spectrum, if you use less popular hashtags, you’re not going to see much engagement.
The secret is to use hashtags that are popular but not too popular. Experiment with the hashtags below to see which ones get you the best authentic engagement.
Feel free to use them in combination, but remember too many hashtags can also be detrimental to your message and potentially flag you as a spammer. You can use up to 30 hashtags in one post, but it’s better for clarity and maximum engagement, if you limit it to 12 hashtags.
Using hashtags is an important part of every blogger’s social media strategy. We’ve identified 101 popular Instagram hashtags for every type of blogger.
The numbers listed beside the hashtag will tell you how many times it’s been used on Instagram. “M” means “million”. Click on the hashtag to see posts on Instagram using that tag.Fashion Bloggers
- #ootd 152.82M
- #instafashion 69.90M
- #fashionista 52.37M
- #fashionblogger 51.37M
- #lookbook 21.24M
- #outfitoftheday 21.11M
- #mensfashion 23.61M
- #lookoftheday 18.62M
- #fashionable 15.27M
- #fashionstyle 14.97M
- #fashionblog 14.61M
- #fashiongram 14.31M
- #fashiondiaries 13.75M
- #styleblogger 13.09M
- #streetfashion 12.58M
Beauty Bloggers
- #instabeauty 15.11M
- #makeupjunkie 10.32M
- #instamakeup 10.39M
- #beautyblogger 11.85M
- #instanails 8.6M
- #wakeupandmakeup 8.57M
- #makeuptutorial 5.52M
- #makeupbyme 5.11M
- #bblogers 4.16M
- #beautyblog 3.69M
- #hairgoals 3.65M
- #beautycare 2.44M
- #beautytips 1.45M
- #beautyguru 1.43M
- #beautyproducts 1.23M
Mommy Bloggers
- #momlife 19.94M
- #igbabies 3.62M
- #momswithcameras 3.33M
- #letthembelittle 3.30M
- #candidchildhood 3.95M
- #mommylife 3.65M
- #instamom 2.53M
- #igkids 2.47M
- #uniteinmotherhood 1.61M
- #mommyblogger 1.59M
- #instababies 1.43M
- #motherhoodunplugged 1.34M
- #momsofinstagram 1.32M
- #motherhoodrising 1.10M
- #dailyparenting 1.01M
Travel Bloggers
- #wanderlust 56.47M
- #travelgram 54.85M
- #neverstopexploring 14.12M
- #travelblogger 12.59M
- #passionpassport 11.65M
- #travelblog 8.94M
- #traveldiaries 5.4M
- #darlingescapes 1.28M
- #stayandwander 1.8M
- #travelbloggerlife 1M
Lifestyle Bloggers
- #thatsdarling 13.55M
- #flashesofdelight 7.33M
- #thehappynow 7.02M
- #lifestyleblogger 6.38M
- #pursuepretty 5.74M
- #livethelittlethings 5.67M
- #darlingmovement 3.51M
- #bloggerlife 2.86M
- #darlingweekend 2.26M
- #ontheblog 2.08M
- #seekthesimplicity 1.46M
Food Bloggers
- #foodporn 141M
- #instafood 99M
- #healthyfood 35.50M
- #nomnom 12M
- #foodblogger 13.75M
- #foodies 10.69M
- #vegansofig 9.81M
- #onthetable 5.23M
- #foodlovers 4.94M
- #foodstyling 4.69M
- #foodoftheday 3.06M
- #recipes 2.59M
- #tastingtable 1.04M
Fitness Bloggers
- #fitfam 77.72M
- #fitspo 49.61M
- #girlswholift 18.67M
- #fitspiration 13.70M
- #justdoit 12.67M
- #transformationtuesday 11.57M
- #fitnesslifestyle 6.31M
- #fitnessgoals 3.60M
- #healthiswealth 2.09M
- #getstrong 2.04M
- #runnersofinstagram 1.45M
- #fitnessblogger 1M
Photography Bloggers
- #photooftheday 469M
- #picoftheday 352M
- #vsco 152M
- #justgoshoot 17.74M
- #visualsoflife 12.18M
- #createcommune 5.53M
- #makeportraits 5.16M
- #photographysouls 2.99M
- #welivetoexplore 2.96M
- #photodaily 2.63M