10 New Social Media Features You Should Know About

Every couple of months we like to do a roundup of the latest social network updates and new features. The five biggest social media sites (Snapchat, Instagram, Facebook, Pinterest & Twitter) are always competing against each other for more advertisers and users to be using their platform.

As marketers and influencers it’s important that you also keep updated on the latest offerings from these social sites, taking advantage of their new features, and getting the biggest return from your dollars and content.

The following updates are a roundup from June and July 2017. Keep checking back for the latest news!


1. Snap Map

The controversial new Snapchat feature, Snap Map, launched in late June. Modeled around Find My Friends, the feature allows Snapchat friends to locate each other on a real map, to see where they are posting their snaps.

The feature can be turned off if the user doesn’t want to share their location, but when turned on, can be viewed by every connection the Snapchat user has on the social network.

2. Design Custom Snapchat Geofilters On Your Phone

Previously, custom geofilters could only be designed on Snapchat’s website. But in late June, Snapchat made it easier to create filters from within the app.

To get started, tap on “On-Demand Geofilters” in Settings to access the creative studio. From there, you can pick a theme for your filter and add text, bitmojis and sticker flair with

Once the filter has been created, choose where you’d like it to appear and when. Your geofilter can cover an event or entire block — for an hour or up to ninety days. Need some extra help? Check out the Geofilters Support Center.


3. New Feature to Disclose Sponsored Celebrity Posts

According to an article published by Buzzfeed in mid June, Instagram will soon launch a feature that will make it easier for celebrities and influencer to disclose when their post is sponsored by a brand.
The phrase “Paid partnership with…” will appear at the top of these posts or Stories. The feature is currently being tested by a few brands and celebrities (including BuzzFeed).

4. Share a Replay of Your Live Video to Instagram Stories

This was an expected feature that Facebook implemented for its live video to page posts. Now when your live Instagram video broadcast has ended, you’ll be able to tap “Share” at the bottom of the screen to add your replay to Instagram Stories for 24 hours. You can also tap the toggle and choose “Discard,” and your live video will disappear from the app as usual.


5. New Audience Network Controls

New features for advertisers in the Audience Network include the following:

Pre-Campaign Transparency
Advertisers will be able to see a list of where their ads could potentially deliver prior to setting a campaign live.

Blocking at the Account Level
Advertisers will be able to apply their block lists at the account level instead of having to log-in to each specific campaign or set of ads.

Choice Over Video Placements in Audience Network
Allow advertisers to specify the types of placements, (e.g. in-stream or native and interstitial), they want their video campaigns to run in through a simple opt-out format.

Learn more about these features from Facebook Business.

6. Messenger video chat

Facebook video chat now has some fun new features to make live video more animated. The features are now available in 1-1 and group video chats.
Here’s an overview of what is possible:

  • Choose one of five Messenger emoji to animate your emotions on screen
  • Add a filter
  • Use a mask or animated effect
  • Screenshot Messenger video conversations using the new camera button
The new features are available in one-on-one and group video chats.

7. New Facebook Album Features

You can now add videos, check-ins, and text posts to albums thanks to an update that came in June. Additionally, users can also follow friends albums for updates, and display “featured” albums on your profile for maximum exposure. The update hopes to incentivize users to upload their holiday photos on Facebook above other platforms (ie Google Photos, and Flickr). Learn more here.

8. Facebook Talk

This messaging service for teens will appeal to parents and guardians who will have the power to control the contacts, and use the Talk app to chat with their children, along with securely allowing them to chat with their friends.

According to The Information, the app will be restricted to users who are 13+ years old, and will need to be linked to an existing Facebook profile. This has not been publicly announced by Facebook so details are still scant. Check out Rolling Stone to get further information.


9. Search & Lens Update and Improvements

  • Double the number of categories Lens has been trained to recognize.
  • Lens can recognize and recommend outfit ideas for a much wider variety shoes, shirts, hats and other styles you’re wanting to wear.
  • New tap to focus, and zoom features, so you can pinpoint exactly what you’re looking for.
  • Lens results now include the “instant ideas” button. So when Lens serves up an idea you like the looks of, you can tap the circle to instantly see more possibilities inspired by that original idea.


10. App Redesign

Twitter has completely refreshed their app’s look. Here’s just a few of the changes they made:

  • A new side navigation menu and fewer tabs at the bottom of the app
  • Links to articles and websites now open in Safari’s viewer in the Twitter app
  • Rounded profile photos
  • Updated typography & bold headlines
  • Reply button was switched from an arrow icon to a speech bubble icon
  • Tweets now update instantly with reply, Retweet, and like counts so you can see conversations as they’re happening – live

Next Steps

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