CASE STUDY

Mike's Hard Lemonade

Mike’s Hard Lemonade reaches over 10.9 million with engaging winter-themed and recipe-based content featuring their hard lemonade products. 

The Challenge.

Mike’s Hard Lemonade, a popular beverage manufacturer, wanted to drive awareness and increase sales of Mike’s Hard Lemonade Original 6-pack during the slower, winter holiday season. They sought to engage busy moms with holiday recipes and entertainment ideas incorporating Mike’s Hard Lemonade.

The Solution.

Mike’s Hard Lemonade partnered with Acorn to activate influencers who could reach the right audience with seasonal content featuring Mike’s Hard Lemonade Original 6-pack. 

Influencers found natural ways to pair or incorporate Mike’s Hard Lemonade in holiday recipes, sharing them with their audience through blog posts, tasty inspired videos, photos and on social media. The engaging, winter-themed content resonated with busy shoppers looking for new recipes and entertainment ideas for the holiday season.

Mike’s Hard Lemonade partnered with Acorn to activate influencers who could reach the right audience with seasonal content featuring Mike’s Hard Lemonade Original 6-pack.

The Results.

Influencers shared high quality images and video of Mike’s Hard Lemonade being incorporated into holiday recipes. Their content garnered significant attention and engagement from their audience, who were encouraged to purchase Mike’s Hard Lemonade.

10.9M+

IMPRESSIONS

171K+

ENGAGEMENTS

124

CONTENT PIECES



Content

Visually stunning influencer content revealed how Mike’s Hard Lemonade can be incorporated into holiday and winter-themed recipes.

Engagement

Audiences were highly engaged with the Instagram content for this campaign. The Instagram posts generated 141K+ likes and comments.

Reach

Acorn influencers generated 10.94M million impressions with original content featuring Mike’s Hard Lemonade.

Highlight

New usage occasions surrounding the holiday season drove the majority of the engagement in this campaign.