CASE STUDY

American Licorice Sour Punch Bites

American Licorice Company reaches over 32 million people with compelling influencer content featuring their Sour Punch Bites candy.

The Challenge.

American Licorice Company wanted to generate buzz around their Sour Punch Bites candy at multiple retailers. They sought to reach sour candy enthusiasts of all ages with content that promoted their great tasting assortment of Sour Punch offerings.

The Solution.

Acorn was tasked with activating influencers who could reach candy enthusiasts with impactful content promoting Sour Punch Bites. The influencers selected for this campaign were a mix of east coast Millennial moms, candy enthusiasts and lifestyle bloggers.

Influencers produced mouthwatering content that featured Sour Punch Bites as a treat and in recipes for desserts and drinks. They shared the images of the product on their blogs, Instagram, Facebook, Instagram, YouTube, Pinterest and Twitter. Their content received significant attention from their audiences, who were encouraged to shop from various retailers on the east coast.

Influencers produced mouthwatering content that featured Sour Punch Bites as a treat and in recipes for desserts and drinks. Their content received significant attention from their audiences, who were encouraged to shop from various retailers on the east coast. 

The Results.

With thoughtful and beautifully crafted content, our influencers generated awareness and encouraged purchase of Sour Punch Bites. 

3.7M

IMPRESSIONS

3.2M

ENGAGEMENTS

284

CONTENT PIECES



Content

Influencers created new usage occasions (such as incorporating Sour Punch Bites in fudge or using them as straws) to drive higher product consumption.

Engagement

Audiences were highly engaged with the content created for this campaign. The posts generated 3.2M likes, comments, shares and views.

Impressions

Acorn influencers generated over 32M impressions with original content featuring Sour Punch Bites.

Highlight

Instagram was the top performing platform in this activation, driving 5.8M impressions and 3.1M engagements.